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Bernardini Milano

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Rolex Date Just Serpico y Laino

A journey through the evolution of the Date Just

Rolex Date Just Serpico y Laino
date just

A journey through the evolution of the Date Just

As you all know since the early 1950s, Rolex began to capitalize on the extraordinary Oyster Perpetual patent by adding to the automatic winding and water resistance, even the indication of the dat...

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A rolex ref 6605 double signed Serpico Y Laino


"Before Paul Newmans got everyone hot and bothered and way before anyone cared about the Nautilus, early Ovettone Datejust were what collectors thought should be all the rage."

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DWW 2023

"One of Max's favorite "barn finds" and one of my favorite Rolexes of all time, this Jean-Claude Killy had patina like I'd never seen before. Max was in town to speak on a number of panels with Christie's..."

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The armoury shop in Hong Kong

The armoury

"A giant in the world of watches, Max Bernadini, talks us through a selection of his sumptuous creations. His store in Milan is a must-visit for anyone looking for fine watches..."

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Hodinkee article about Bernardini Milano


"Put simply, Bernardini is Disney World for lovers of all things vintage. When the bartender made a Negroni, he poured the gin from a vintage decanter."

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Financial Times article about Benrardini Milano

Financial times

"Who do you turn to when you're after the rarest of rare timepieces? The professors of time.”This is how the article in the Financial Times begins with a revealing and fascinating portrait of Max Bernardini."

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